Fernando Coelho Martins Ferreira

Assistant Professor of Management

“Teaching is my calling. My teachers were a great inspiration to me. I cannot imagine myself being anything else than a dedicated educator, striving to impact future leaders.”

usi_faculty_dr-fernando-coelho-martins-ferreira

Fernando Coelho Martins Ferreira

Assistant Professor of Management

“Teaching is my calling. My teachers were a great inspiration to me. I cannot imagine myself being anything else than a dedicated educator, striving to impact future leaders.”

Degrees Held:

  • Ph.D. in Operations Management, Fundação Getulio Vargas, 2009
  • Master of Science in Business Administration, Fundação Getulio Vargas, 2005
  • Bachelor in Business Administration, Juiz de Fora Federal University, 2000

Career Highlights:

Teaching Awards :

  • Best Practices in Teaching Award, 2012
  • Best Paper Award in Organization Strategy, 2009
  • Best Conference Paper (Claude Machline Award), 2009
  • Best Paper Award in Sustainable Competitiveness, 2009
  • Best Paper in Sustainable Competitiveness, 2004
  • Efficient Consumer Response (ECR) Award, 2002
  • Academic Merit Award, 2000

In which online degree program do you teach?

MBA

  • Why did you start teaching?

    It is my calling. My teachers were a great inspiration to me. I cannot imagine myself being anything else than a dedicated educator, striving to impact future leaders.

  • What advice would you give to those considering the online program in which you teach?

    Stay consistent with your studies, engage in online discussions, and leverage all available resources, such as live sessions and recorded lectures. Discipline and commitment are key. Finally, remember I am always available to assist and support you throughout your academic journey.

  • What is the one book you think everyone should read?

    "Discipline is Destiny" by Ryan Holiday. It’s an inspiring guide on how discipline leads to true success.

  • What qualities make someone particularly successful in the business world?

    Self-control, rational thinking, technical expertise, systemic view, self-advocacy, and charisma

  • What do you think is the biggest challenge that people in the field in which you teach face today?

    Rapid technological advancements and the need for continuous learning to stay updated in the field. Balancing innovation with traditional processes is another challenge many face.