COVID-19 Update:

In continued response to COVID-19, USI has streamlined admission requirements. We are waiving GMAT requirements for applicants to the online MBA programs through Summer 2022.

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MBA with a concentration in Marketing online

Apply By: 2/25/22
Start Class: 3/14/22
Apply Now Request Info

Program Overview

Learn how an MBA in Marketing will give you a competitive edge in your career

$12,900* Total Tuition
As few as 11 months Program Duration
30 Credit Hours

Designed for working professionals with diverse undergraduate backgrounds, the 100 percent online Master of Business Administration with a concentration in Marketing program from the University of Southern Indiana imparts data-driven digital marketing techniques and strategies with a focus on consumer behavior. Gain knowledge that will help you grow brands and experience that will empower you as an effective leader.

The online MBA in Marketing can prepare you for leadership roles such as:

  • Marketing Manager/Director
  • Digital Marketing Manager/Director
  • Marketing Analyst
  • Consumer Behavior & Market Research Analyst
  • Brand Manager

The Romain College of Business at the University of Southern Indiana is one of only 5 percent of business schools worldwide to earn this prestigious accreditation from The Association to Advance Collegiate Schools of Business (AACSB International).

MBA programs also available:

USI offers multiple MBA concentrations online. Check out all our MBA online degree programs.

$12,900* Total Tuition
As few as 11 months Program Duration
30 Credit Hours

The Online MBA in a Few Words

Listen to successful graduates and students describe their experience in the USI online MBA program.

Need more information?

Call 844-515-9104844-515-9104

Tuition

USI’s online MBA program is cost-effective

USI is committed to providing an outstanding, competitively priced education. Tuition is structured to give our students the best value and flexibility.

Tuition Breakdown

$430* Per Credit Unit
$12,900* Total Tuition

*Tuition applicable for 2022 start dates and is subject to change. Any questions regarding tuition should be directed to the Bursar's Office. If you step out of the program, returning to the program may have different tuition and fees applied.

Application Fee

Application fee: $40

Active military service members and veterans receive an admission fee waiver. Simply apply online and select the "military waiver" option, then contact our office at 800-467-1965 so we may submit the proper forms to Graduate Studies.

Financial Aid

Financial Aid

The first step in applying for financial aid is to file your Free Application for Federal Student Aid (FAFSA). Your FAFSA must be received by the federal processing center by April 15th each year to be considered for state financial aid as well as federal financial aid. USI's Federal School Code is 001808. You will need an FSA ID to electronically sign your FASFA. If you do not have an FSA ID, you may create one at StudentAid.gov.

Once you are admitted to the program and we receive your FAFSA, you can see the financial aid you qualify for and accept or decline your Direct Student Loan on your myUSI. For more information about tuition reimbursement or financial resources that may be available to you, visit our Student Financial Assistance page , access our Financial Aid FAQs, or contact us.

Student Financial Assistance Office

Local Phone: 812-464-1767
Toll Free Phone: 800-467-1965
Fax: 812-461-5305

Email: [email protected]

Office Hours: Monday through Friday, 8:00 a.m. - 4:30 p.m. (CDT)

Tuition Breakdown:

$430* Per Credit Hour
$12,900* Total Tuition

Calendar

Don’t miss these important MBA program dates and deadlines

Today is the day to begin your MBA in Marketing online. USI offers an accelerated application-to-start calendar for the convenience of working professionals.

Now Enrolling

2/25/22 Next Application Due Date
3/14/22 Next Class Start Date
SessionCourse StartApplication DeadlineDocument DeadlineRegistration Deadline*
Spring II3/14/222/25/223/4/223/11/22
Summer I5/9/224/22/224/29/225/6/22
Summer II6/27/226/10/226/17/226/24/22

*New students will be automatically registered in one course upon acceptance to the program, and then must register themselves for all subsequent courses.

Now Enrolling:

2/25/22 Next Application Deadline
3/14/22 Start Classes

Have questions or need more information about our online programs?

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Ready to take the next step toward earning your degree online from USI?

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Admissions

View the requirements for our online marketing MBA

USI's online marketing MBA program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.

  • Bachelor’s Degree from an accredited university
  • Minimum 2.5 GPA in undergraduate coursework
  • GMAT or GRE waivers are available

Applicants must meet the following criteria for admission to USI's MBA program:

  • Completed bachelor's degree (minimum cumulative GPA of 2.5) from an institution accredited by the Higher Learning Commission (HLC) or a comparable association.
  • Completed one of the following:
    • GMAC ESA test with a minimum score of 8
    • GMAT test with a minimum score of 500
    • GRE test with a minimum score of 300
    • Request a test waiver if you meet one of these criteria:
      • An earned graduate degree
      • Undergraduate GPA of 3.0 or above
      • Undergraduate GPA of 2.5 or above with 3 years of full-time professional work experience
      • Member of Beta Gamma Sigma honor society
  • For foreign-born applicants whose native spoken language is not English, official scores for Test of English as a Foreign Language exams (TOEFL Minimum score: 550 (paper-based); 79 (internet-based), or IELTS (Minimum score: 6.5), must be submitted to Graduate Studies along with an application unless a bachelor’s or higher degree from a United States institution of higher education has been obtained
  • Submit an online application, $40 application fee and contact information for three professional references.
  • Upload an updated resume to your application account.
  • Submit official transcripts to Graduate Studies.
    • Official electronic transcripts are preferred and can be emailed from the previous institution to [email protected]
    • Mailed transcripts can be sent to this address:
      Graduate StudiesUniversity of Southern Indiana
      8600 University Blvd.
      Evansville, IN 47712
  • International applicants may be required to submit additional information.

Courses

Review the MBA with a concentration in Marketing curriculum

To complete this marketing MBA online program, students must complete 30 hours, including 21 hours of core coursework and 9 hours of concentration coursework.

Duration: 8 weeks
Credit Hours: 3
A study of management accounting and its use to aid in planning, controlling, and evaluating operations.
Duration: 8 weeks
Credit Hours: 3
This course explores alternative approaches to managing the resources (computers, networks, software, data and people) that organizations utilize in applying information technology (IT). It focuses on the role of the user-manager in identifying opportunities (and avoiding pitfalls), developing applications, and creatively using IT to improve personal and organizational performance.
Duration: 8 weeks
Credit Hours: 3
A study of economic concepts and tools useful to managers of business firms. Topics include optimization, demand, production and costs, market structure, pricing behavior, risk analysis, benefit cost analysis, estimation of economic relationships, and business cycles and forecasting.
Duration: 8 weeks
Credit Hours: 3
A comprehensive coverage of financial theories and their application to provide the MBA student with a basic understanding and appreciation of corporate finance.
Duration: 8 weeks
Credit Hours: 3
Analysis and control of the key marketing variables to develop successful strategic marketing plans. Emphasis on the major components of marketing strategy; establishment of overall corporate objectives; analysis of strategic business units; identification of creative alternatives; and examination of company, target market and competitors. Views strategy formulation from the global and managerial perspectives. Examines significant marketing strategies and applies them to practical analysis of established marketing cases dealing with new and established product management, pricing, channels and promotional aspects.
Duration: 8 weeks
Credit Hours: 3
A highly interactive and experiential class focusing on the development of management and leadership skills. The class focuses on organizational behavior issues and on developing a student's professionalism in the following areas: oral, written, and interpersonal communication, group dynamics, team building, creative problem solving, information and communication technology, change management skills, and the roles of leaders in a dynamic work environment.
Duration: 8 weeks
Credit Hours: 3
Includes the development of an executive managerial perspective. The primary purposes of the course are to develop the ability to analyze complex corporate problems from a global perspective, and an awareness of the impact of changing business conditions and government policies on global organizations. Examines the globalization of industries and firm competitiveness. The format of the class involves the use of cases to assist students in the application of theory.
Duration: 8 weeks
Credit Hours: 3
Digital marketing has become a primary focus for many firms due to the profound effect of the internet and related technologies on business marketing strategy and success. This course takes a holistic approach to digital marketing and brings elements of digital marketing to work with set business objectives and strategies. Students will understand the tactics, tools, and strategies needed to develop a comprehensive digital-based strategy that provides consistent and relevant content, maintain customer loyalty, and elevate a business’ use of effective digital marketing techniques. The most current digital marketing topics and frameworks will be covered. In addition, the course will review major digital marketing models to understand how they have been used by ventures to facilitate digital marketing strategies.
Duration: 8 weeks
Credit Hours: 3
Virtually all marketing today is centered around the consumer. To develop effective marketing strategies, it is therefore vital that marketing managers understand consumer behavior. In this managerially focused course, we examine the whole customer experience journey from initial need to post-purchase satisfaction. We gain practical insights into the minds of today’s consumers by reviewing and applying research findings from the broad and interdisciplinary field of consumer behavior. We learn about topics such as motivation, persuasion, and decision-making to identify lessons are relevant in various business contexts and applicable to modern business challenges.
Duration: 8 weeks
Credit Hours: 3
This course will examine the role of Business Analytics in decision-making processes. Behavioral issues at the intersection of data-generated insights and persuasion will receive a prominent focus.

"It's a teaching moment [for my children] that school is very important for our future. I'm able to balance my personal life and my career as well as all of my coursework."

– Sarah Matthews, online MBA graduate

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