For those looking to advance their careers and take on leadership roles, an online Master of Arts in Strategic and Organizational Communication from the University of Southern Indiana (USI) can help. This graduate degree is designed for professionals who understand that communication is important for an organization’s success. The degree prepares graduates to understand and use strategic communication to reach an organization’s goals. This includes all forms of company communication, from internal staff messages to information shared with the public.
This online degree is an excellent choice for anyone who wants to become a leader in their field. The curriculum is intended to help students develop their skills in areas like public relations, advertising and strategic planning. Graduates will know how to use communication to solve problems and lead teams, making them more effective leaders.
Career Advancement and Financial Benefits
Some of the most significant reasons to earn a master’s degree in this field is the opportunity for career advancement and increased earning potential. Professionals with this degree can often earn higher salaries and get promoted to senior positions that require a more sophisticated understanding of communication. This degree can also open doors to a variety of roles, such as marketing director, public relations director, nonprofit or development leader, web content manager, research and development manager and advertising manager.
Beyond the specific job titles, this degree provides an opportunity to refine communication skills and develop plans. It teaches students how to conduct research to understand behavior and how to evaluate the results of their communication efforts. This prepares graduates to make educated decisions and lead teams with confidence. The degree also provides training in managing difficult situations, such as a company crisis, which is a highly valuable skill for any leader.
The University of Southern Indiana’s Online Program
For students who need the flexibility to continue working while earning their degree, the University of Southern Indiana offers a strong online Master of Arts in Strategic and Organizational Communication program. The online format allows students to study from anywhere, on a schedule that fits their life. This makes it an ideal option for working professionals who are ready to make a commitment to their education without putting their careers on hold. The program is designed to be completed in a reasonable timeframe, with a 30-credit-hour requirement.
The program’s coursework is designed to prepare students with courses like Social Media Strategies, which is an introduction to the study of social media, looking at how it influences people, organizations and society. The main focus is on how businesses use social media to connect with their audiences. The Crisis Communication course is an overview of research-based approaches to communication during crises and emergencies. It looks at the organizational and public relations aspects of crisis communication, the impact of social media and strategies for recovery after a disaster.
The USI program also stands out because it helps students develop real-world solutions. Graduates come away from this program with the ability to create and present strategic plans for organizations, putting their new education to work. This blend of studying communication and applying it directly to current scenarios makes this program an excellent choice for those who are serious about making a change to their careers.
Learn more about the USI online MA in Strategic and Organizational Communication program.
