Program Overview
Learn how an online marketing MBA will give you a competitive edge in your career
Designed for working professionals with diverse undergraduate backgrounds, the 100 percent online Master of Business Administration with a concentration in Marketing program from the University of Southern Indiana imparts data-driven digital marketing techniques and strategies. This concentration is grounded in consumer behavior and digital marketing, with a strong emphasis on how modern tools, including generative AI, support effective, ethical marketing decisions. You will use industry-relevant tools, including Google Analytics, with the opportunity to earn a Google certification, along with campaign management platforms to create content, manage digital campaigns, measure performance and optimize marketing strategies. Gain knowledge with this online marketing MBA program that will help you grow brands and experience that will empower you as an effective leader.
What you’ll learn in this career-focused online marketing MBA:
- How to plan and execute digital marketing strategies that support your career advancement
- Consumer behavior and market research skills aligned with modern marketing roles
- Practical applications of generative AI for content creation, research and campaign optimization
- How to manage integrated marketing campaigns from concept through performance analysis
- Data-driven marketing decision-making using analytics and performance metrics
- Ethical and responsible use of AI and digital tools in professional marketing environments
This online MBA program can prepare you for careers in marketing such as:
- Marketing Manager/Director
- Digital Marketing Manager/Director
- Marketing Analyst
- Consumer Behavior & Market Research Analyst
- Brand Manager
The Romain College of Business at the University of Southern Indiana is one of only 5 percent of business schools worldwide to earn this prestigious accreditation from The Association to Advance Collegiate Schools of Business (AACSB International).
Tuition
USI’s online MBA marketing degree program is cost-effective
USI is committed to providing an outstanding, competitively priced education. Tuition is structured to give our students the best value and flexibility.
For more information about tuition, fees and other costs, visit our Financial Aid Cost of Attendance page.
*Tuition applicable for 2022 start dates and is subject to change. Any questions regarding tuition should be directed to the Bursar's Office. If you step out of the program, returning to the program may have different tuition and fees applied.
Application Fee
Application fee: $40
Active military service members and veterans receive an admission fee waiver. Simply apply online and select the "military waiver" option, then contact our office at 800-467-1965 so we may submit the proper forms to Graduate Studies.
Financial Aid
Financial Aid
The first step in applying for financial aid is to file your Free Application for Federal Student Aid (FAFSA). Your FAFSA must be received by the federal processing center by April 15th each year to be considered for state financial aid as well as federal financial aid. USI's Federal School Code is 001808. You will need an FSA ID to electronically sign your FASFA. If you do not have an FSA ID, you may create one at StudentAid.gov.
Once you are admitted to the program and we receive your FAFSA, you can see the financial aid you qualify for and accept or decline your Direct Student Loan on your myUSI. For more information about tuition reimbursement or financial resources that may be available to you, visit our Student Financial Assistance page, access our Financial Aid FAQs, or contact us.
Student Financial Assistance Office
Local
Phone: 812-464-1767
Toll Free Phone: 800-467-1965
Fax: 812-461-5305
Email: [email protected]
Office Hours: Monday through Friday, 8:00 a.m. - 4:30 p.m. (CDT)
Tuition Breakdown:
Calendar
Don’t miss these important program dates and deadlines
Today is the day to begin your MBA in Marketing online. USI offers an accelerated application-to-start calendar for the convenience of working professionals.
| Session | Course Start | Application Deadline | Document Deadline | Registration Deadline* | Drop Date |
|---|---|---|---|---|---|
| Spring II | 3/16/26 | 2/27/26 | 3/6/26 | 3/13/26 | 3/20/26 |
| Summer I | 5/11/26 | 4/24/26 | 5/1/26 | 5/8/26 | 5/15/26 |
| Summer II | 6/29/26 | 6/12/26 | 6/19/26 | 6/26/26 | 7/3/26 |
| Fall I | 8/17/26 | 7/31/26 | 8/7/26 | 8/14/26 | 8/21/26 |
| Fall II | 10/19/26 | 10/2/26 | 10/9/26 | 10/16/26 | 10/23/26 |
Billing and Payment Schedule - Please visit https://www.usi.edu/bursar/bill-and-payment-schedule/
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Apply NowAdmissions
View the requirements for our online marketing MBA
USI's online marketing MBA degree program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.
- Undergraduate Degree a completed bachelor's degree from an accredited institution
- GPA minimum cumulative GPA of 2.5
- GMAC ESA, GMAT or GRE is not required
Applicants must meet the following criteria for admission to USI's MBA program:
- Completed bachelor's degree (minimum cumulative GPA of 2.5) from an institution accredited by the Higher Learning Commission (HLC) or a comparable association.
- GMAT/GRE: Submission of GMAT/GRE scores is optional and not required for admission.
- For foreign-born applicants whose native spoken language is not English, official scores for Test of English as a Foreign Language exams (TOEFL Minimum score: 550 (paper-based); 79 (internet-based), or IELTS (Minimum score: 6.5), must be submitted to Graduate Studies along with an application unless a bachelor’s or higher degree from a United States institution of higher education has been obtained.
- Submit contact information for three professional references and upload an updated resume to the application account Application Account
- Submit the following documents via email to [email protected]:
- Electronic Transcript(s): The School of Graduate Studies requires every degree seeking applicant to submit an official transcript from the institution at which the highest degree was earned. Applicants must submit unofficial transcript(s) from all other institutions attended. USI transcripts do not need to be requested.
- Universities that are unable to send transcripts electronically can mail sealed transcripts to:
USI Graduate Studies
8600 University Blvd
Evansville, IN 47712
Courses
Review the MBA in Marketing curriculum
To complete this marketing MBA online program, students must complete 30 hours, including 21 hours of core coursework and 9 hours of concentration coursework.
Learning Outcomes
- Explain the role of management accounting information in strategic planning
- Compare approaches to cost assignment and cost systems
- Apply methods to measure organizational performance
Learning Outcomes
- Explain the role of information systems in integrating business functions within organizations
- Apply information systems tools to support business analysis and decision-making
- Use data visualization and business analysis software (e.g., Tableau)
- Analyze how information systems support digital business models and competitive advantage
- Evaluate ethical considerations related to information technology in organizations
- Explain how information systems support communication and decision-making across stakeholders
Learning Outcomes
- Apply the rational-actor model to predict individual and firm behavior and recognize its limitations
- Compute relevant costs for business decision-making
- Use marginal analysis to make optimal decisions
- Apply pricing strategies, including price discrimination
- Analyze market changes using supply and demand frameworks
- Develop strategies to increase long-term firm value
- Make decisions under conditions of uncertainty
- Analyze issues related to moral hazard and adverse selection
- Align incentives with organizational goals
Learning Outcomes
- Perform ratio analysis using financial statements
- Apply the time value of money to evaluate investment decisions
- Assess the value of bonds and interest rates
- Assess stock valuation using dividends and cash flow methods
- Estimate the cost of capital
- Apply weighted average cost of capital (WACC) in valuation
- Estimate required rates of return
Learning Outcomes
- Describe marketing concepts, frameworks, and methods used in organizational decision-making
- Evaluate marketing decisions from an ethical and socially responsible perspective
- Analyze the impact of strategic marketing decisions on organizational performance
Learning Outcomes
- Demonstrate effective decision-making in organizational and team settings
- Assess market and product strategies to develop feasible ideas
- Apply critical thinking in business scenarios
- Evaluate personal strengths and weaknesses for leadership effectiveness
- Apply the five exemplary practices of effective leadership
- Align values, skills, and job activities to support performance
- Conduct a leadership actions audit
- Develop others to improve engagement and performance
- Apply a coaching approach to develop others
- Use the SCARF model to manage social dynamics in the workplace
- Apply the Four Disciplines of Execution to achieve goals
- Apply principles of change management and project management
- Demonstrate an innovative mindset
- Conduct an innovation audit and develop a business model
Learning Outcomes
- Assess organizational performance from multiple perspectives
- Apply Porter’s Five Forces model to analyze industry competition
- Apply VRIO analysis to evaluate resources and capabilities
- Explain business-level competitive strategies
- Evaluate corporate diversification strategies and their impact on performance
- Analyze how global environmental differences affect international management
- Evaluate the balance between global efficiency and local responsiveness
- Compare modes of foreign market entry
- Compare approaches to corporate social responsibility and ethics across countries
Learning Outcomes
- Describe digital marketing frameworks
- Develop digital marketing content aligned with business objectives
- Design a digital marketing strategy using microtargeting
- Utilize analytics to optimize digital marketing strategies
- Analyze digital business models that support digital marketing strategies
Learning Outcomes
- Explain theoretical foundations of consumer behavior
- Describe differences in consumer behavior across markets, buying situations, and cultures
- Analyze current topics in consumer behavior
- Apply segmentation, targeting, and positioning strategies to consumer behavior
- Discuss ethical considerations related to consumer behavior strategies
Learning Outcomes
- Differentiate between quantitative and qualitative variables in data analysis
- Explain how the Simple Linear Regression (SLR) model provides insights beyond descriptive tools such as histograms
- Understand and apply indicator variables in statistical analysis
- Explain the role of control variables within the Multiple Linear Regression (MLR) model
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